Grassroots Vegan Fund

A public investment fund that allows everyone everywhere to invest in vegan startups

Vegan Launch is building a new type of public investment fund to greatly expand on the principles of the Vegan Launch Syndicate:

  • universal public investment in privately-held, vegan-led companies
  • strong, meaningful vegan impact
  • ethical liquidity for investors and founders

The Problem

Most of today’s 4 million+ vegan investors would love to invest in vegan startups, but they can’t because nearly all vegan startups are privately-held companies.

Until now, individual investing in privately-held vegan startups has been mainly limited to the top 1% of society, those with $10 million or more in their investment portfolios who can safely participate in Angel and VC-style investment approaches.

The chart below shows that restricting early-stage investing to just the top 1% of people is preventing billions, and even trillions of dollars from being invested in the kinds of businesses that can truly transform the world economy:

The Grassroots Vegan Fund is Different!

The Grassroots Vegan Fund is completely different from VC funds and vegan ETF’s (exchange-traded funds). Let’s explore some of the differences:

Venture Capital Funds

VC funds are not liquid investment funds. To provide liquidity to their investors, they must force their portfolio companies to merge with giant conglomerates or IPO. This approach might work for Silicon Valley, but it has been a disaster for emerging ethical economies like ecology, organic food, and now, the vegan movement.

What’s more, VC funds are limited to only 100 all-accredited investors. This restricts participation to only stodgy retirement funds and ultra-wealthy individuals. Not exactly a recipe for meaningful ethical economic transformation.

the Grassroots Vegan Fund is Different From VC Funds

In contrast to VC funds, the Grassroots Vegan Fund will be able to invest in all types of private companies and hold them inside the fund indefinitely. Liquidity will be provided via publicly-trading stock on the NASDAQ. There is no limit to the number of investors or the amount of capital that we can have under management.

This modern financial design allows for full participation by vegan activists as investors, and allows the companies held in the fund to grow at the pace that is right for them without ever having to sacrifice ethics to provide liquidity for investors.

Vegan-Led Exchange-Traded Funds

Since 2019, vegan financial leaders have launched two ETF’s to create filtered baskets of publicly-held stocks that reflect the goals of the funds’ founders. Like any publicly-traded investment, purchases of shares in these ETF’s do not provide new capital for growth of any companies in their portfolios.

As far as we know, none of the companies held by these ETF’s are led by vegan founders or CEO’s, and none are promoting vegan principles, for example, by lobbying governments to end subsidies to animal-exploiting industries or prohibiting the use of their company funds to purchase animal products for cafeterias, etc.

This is not to say that these ETF’s are without merit for vegan investors. Let’s look at the interesting investment theories guiding each of these ETF’s:

US Vegan Climate ETF (VEGN) founded in 2019 by vegan activist Claire Smith aims to prove that a selection of S&P 500 stocks filtering out the worst animal rights and climate offenders can match or improve on the performance of the S&P 500 Index. So far, this thesis has proven successful.

The strategic idea behind VEGN is that if huge retirement funds and other large money managers start moving assets out of the full S&P 500 Index and into VEGN, this will reduce demand for the shares of the most egregious corporations, making it progressively harder for them to operate their businesses.

VegTech Plant-based Innovation & Climate ETF (EATV) founded in December 2021 by vegan activists Elysabeth Alfano and Sasha Goodman is a curated collection of publicly-traded stocks which they believe will outperform the S&P 500 Index as the world takes climate change and animal rights more seriously.

As 2022 demonstrated, Growth Stocks tend to outperform the S&P 500 Index in times of low interest rates and underperform the index when the Federal Reserve Bank raises interests rates. As a growth-oriented portfolio, EATV suffered from this well-known phenomenon, substantially underperforming the S&P 500 in 2022. It may take several more years to discover if EATV’s investment thesis will create long-term gains for investors if and when interest rates return to lower levels.

the Grassroots Vegan Fund is Different from VEgan ETF’s

In contrast to these two ETF’s, the Grassroots Vegan Fund will allow the general public to invest in a growing collection of privately-held, vegan-led companies that are strategically designed to increase adoption of a plant-based lifestyle by people around the globe. Our marketing budget will provide broad-based support to expand the overall vegan movement and grow the companies in our portfolio.

Added bonus: Since the Grassroots Vegan Fund will be a publicly-held, we aim to have a base of many hundreds of thousands to millions of retail investors, making the fund one of the largest citizen-based ethical organizations in the world.

Many of the Fund’s investors will want to do more to improve the value their holdings while ending animal exploitation, such as organizing for crucial policy changes to sunset the billion of dollars of government subsidies currently doled out annually to animal-exploiting corporations, oil companies, and toxic industrial agriculture.

Serving Vast Unmet Needs

The chart below shows $15 trillion of vegan investment opportunities that are actionable today, but starving for capital. The vast majority of these opportunities are outside of the scope and scale of today’s vegan financial movement.

New financial strategies like the Grassroots Vegan Fund are urgently needed to finance the trillions of dollars of opportunities available in plant-based healthcare, retrofitting the food service industry, and much more.

With Vegan Launch’s modern financial and social organizing approach, these opportunities can produce generous investment returns without ever compromising vegan ethics to provide liquidity to investors.

NOTE: If you want to start investing directly vegan-led companies in these sectors today, please join the Vegan Launch Syndicate. If you want to help launch and grow the Grassroots Vegan Fund, keep reading!

Help Launch the Grassroots Vegan Fund!

  • Vegan Launch is raising a $5 million Fund Launch Budget from the general public to pay the legal and marketing costs needed to launch and grow the Grassroots Vegan Fund to $100 million+ under management.
  • Investors who provide the $5 million Launch Budget will own equity in the fund management company. This money will not be invested in other companies.
  • None of the $5 million Launch Budget will be used to cover Vegan Launch’s current operating expenses. 100% will be used to establish and raise the Fund.

To help make the vision of the Grassroots Vegan Fund a reality, please make a non-binding investment pledge to the Fund Launch Budget today.

Legal Disclaimer: Vegan Launch LLC is ‘testing the waters’ to gauge investor interest in financing the Grassroots Vegan Fund’s Launch Budget offering under Regulation Crowdfunding. No money or other consideration is being solicited. If sent, it will not be accepted. No offer to buy securities will be accepted. No part of the purchase price will be received until a Form C is filed and only through Wefunder’s platform. Any indication of interest involves no obligation or commitment of any kind.